Marketing Communications & Technical Communication

Marketing Communications

Marketing communication and technical communication often are employed on the same project.

The Society of Technical Communication has a marketing communication SIG. Click on marketing communications to see the SIG web page.

The Business Marketing Association is the non-profit organization to which many marketing communication professionals belong. Click on marketing communictions
to go to the BMA website.

Tidbit: Technical & marketing communication are used more often with the "s" on communication than without it. We're okay using either form.

Portfolio
at a glance

Graf Advertising: Technical Communication CD Sleeve

Graf Advertising: Technical Communication Manual

Graf Advertising: Marketing Communications MVE Journal Ad

Graf Advertising: Technical Communication How-to Document

Graf Advertising: Marketing Communications Dura-Cyl Journal Ad

Graf Advertising: Marketing Communications Bus Transit Poster

Graf Advertising: Marketing Communications Freeway Billboard

Top Row	CD Sleeve	Instruction Manual
Middle Row	Journal Ad	Bulletin & Journal Ad
Bottom Row	Transit Poster	Freeway Billboard

About Graf Advertising

Graf Advertising does marketing communications & technical communication for hire. Graf Advertising receives compensation for the services it renders based on the size, type & duration of the marketing communications project.

Technical communication has been a part of the marketing communications assignments undertaken by Graf Advertising since Rick Graf started his business to business advertising agency in Minneapolis over 20 years ago.

Marketing Communications

When Graf Advertising does marketing communications, it usually includes creative work, such as copywriting, graphic design layout or production art;
& often marketing help, such as planning, research or media advice.

Graf Advertising assignments in marketing communications have included
the creation and production of brochures, trade journal ads, trade show booth exhibits, sales training materials, billboards, direct mail advertising, web pages, sales promotion and dealer incentive programs.

Technical Communication

Because of its marketing communications work, Graf Advertising does
a good amount of technical communication that involves the creation and production of publications that educate, instruct or train.

Technical communication at Graf includes user manuals, parts catalogs, technical articles, white papers, technical illustrations and specification sheets. Please click on marketing communications for more information.

Marketing Communications Media

Graf Advertising has worked in almost every media imaginable.

The marketing communicatons portfolio of Graf Advertising includes print work in newspapers, magazines & billboards, as well as radio and new media, such as web pages, documents for online downloading, viewing or distribution on CD.

Marketing Communications Clients

Graf Advertising works mostly with small to medium sized companies and organizations who sell to other companies in business markets.

Graf Advertising has also completed a number of marketing communications and technical communication assignments for Fortune 500 Companies in the Greater Metro Area of Minneapolis-St. Paul.

concept to composition